For sale is a prime example of 1970s "Funky" design, a rare Lucien Piccard "Luccard" Seashark Automatic. While Lucien Piccard is historically famous for the ultra-slim gold dress watches worn by icons like Frank Sinatra, this piece represents the brand's bold pivot into the experimental "Space Age" era of the 1970s. Complete with box and papers, this is a true time capsule of Mod sport design, featuring a highly unusual "Rally" configuration that is becoming increasingly difficult to find.

The watch features a substantial stainless steel "TV-shape" case that offers a retro wrist presence typical of the era. The true standout feature, however, is the cohesion between the dial and the bracelet. The deep blue perforated dial—mimicking the driving gloves and steering wheels of 70s motorsport culture, is perfectly matched by the original blue inserts in the integrated steel bracelet. Most watches from this period simply paired a funky head with a standard steel band; this timepiece was designed as a seamless piece of jewelry. With its applied gold/orange indices and the "Luccard" script at 6 o'clock, this watch is a conversation starter and a rare survivor of the brave new world of 70s horology.

Key Features:

• Brand: Lucien Piccard

• Model: Seashark (Sub-model: "Luccard")

• Era: Circa 1970–1975

• Case Size: Approx. 38mm (Wears larger due to the square "TV" shape)

• Case Material: Stainless Steel

• Dial: Blue "Rally" style perforated texture with applied block indices and Day/Date window.

• Bracelet: Original stainless steel bracelet with rare matching blue perforated inserts. Fully linked.

• Movement: Swiss Automatic

• Condition: Honest vintage condition. The case and bracelet are in great condition. Comes complete with box and papers.

Why Collectors Love It: This watch hits a lot of current vintage trend notes. It has a distinct 1970s Space Age aesthetic, a desirable original bracelet (similar to the vibes of a Tissot PRX or Zenith Defy), and a bold use of color. The "Luccard" variant is an oddball rarity in the Seashark line, making it a fun hunt for brand completists. However, the real value here is the "Rally" design language; finding a vintage piece where the dial texture extends all the way through the bracelet links is rare, as these inserts often perished or were removed over the decades. This is a funky, wearable piece of art for the collector who wants something distinct from the standard round dress watch.

Return Policy

All watch purchases from Arrows Vintage Watches include a 48-hour return window. If you’re not fully satisfied, you may return the watch at your expense using the same insured shipping method it was sent with, and in the same condition it was received. Once the watch is returned and inspected, refunds will be issued within 7 days via the original payment method.

All returns and cancellations will be charged a restocking fee around 3% of the total item price. This is the cost of using a payment processor on the site.